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Podcast advertising spend is forecast to double

· Industry news

The amount of money spent on podcast advertising is set to double over the next four years, according to new forecasts. are reporting that the amount advertisers will spend in the United States will rise to $1.7billion by 2024, according to PricewaterhouseCoopers.

The report from PwC, titled Entertainment & Media Outlook: 2020-2024, also has positive news for the UK podcast industry, claiming that while the media industry as a whole has been negatively affected by the pandemic, "as social distancing and self-isolation saw the UK consumer head indoors, this was generally good news for those serving up engaging in-home content, such as over-the-top (OTT) video services, video gaming, music, podcasts, and internet access".

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